HEALTHCARE PUBLIC RELATIONS

Raise awareness. Influence perceptions. Change behavior.

PR-it can bolster awareness and credibility of a brand or company in as little as one healthcare PR project. We’ve got the secret sauce to make a swift impact with considered strategies and effective tactics.

It also helps that our work is cost-effective, results-orientated and backed by a quality commitment.

 

 

 

WHY PUBLIC RELATIONS?

“Advertising is saying you’re good. PR is getting someone else to say you’re good.”

Jean-Louis Gassée, Former Apple Executive

Not only is PR less expensive than advertising, earned third-party endorsements are significantly more persuasive and influential.

HOW WE CAN HELP

We help fledgling brands to industry titans achieve their business objectives by generating insights to inform marketing decisions, designing and executing strategic public relations campaigns and safeguarding reputations with issues preparation.

  • RESEARCH
  • Media surveillance
  • Social listening
  • Messaging audit/analyses
  • Media audit/analyses
  • Communications SWOTs
  • Communications-focused competitive analyses
  • Share of voice (SoV) analyses
  • MESSAGING
  • Message houses
  • Core stories
  • CAMPAIGN STRATEGY & EXECUTION
  • Market preparation
  • Disease awareness
  • Data communications
  • Launches (company, product or service)
  • Corporate communications
  • Product / brand marketing communications
  • Influencer marketing
  • Patient advocacy
  • Thought leadership
  • Content marketing
  • Editorial integrations
  • Internal communications
  • ISSUES PREPARATION / MANAGEMENT
  • Horizon scanning
  • Risk assessments
  • Scenario planning
  • Issue management playbooks
  • Holding statements / Q&As
  • Issues management simulations
  • Issues monitoring / surveillance

CASE STUDIES

Explore examples of our healthcare public relations projects:

Selfie at generative AI training workshop for Novo Nordisk

AI training for Novo Nordisk, Inc. comms team

Explore how we taught the innovative Novo Nordisk US comms team to wield generative AI in this bespoke workshop.

VIEW CASE STUDY
SYLKE Strip PR-it handled earned media relations for

Earned media campaign generated reach of 470M in less than 2 months

Learn how our earned media campaign for a new surgical dressing invented by a plastic surgeon generated 13 interviews and 17 placements with a reach of 437M in less than 2 months.

VIEW CASE STUDY
Encapsulation_product launch PR for a large dermatology company

Product launch PR campaign led to a treatment’s prescription quota for the month, being met in a week

Learn how PR-it designed and executed a successful product launch PR campaign for a new prescription dermatology treatment in three months!

VIEW CASE STUDY
Social media graphic for Axovia Therapeutics BBS Awareness Day campaign

2-week organic social media campaign for BBS Awareness Day beats industry engagement benchmark

Find out how we created an organic social media campaign for a niche rare disease that scored a 38% engagement rate (that’s 36% above the industry benchmark!).

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Producing quarterly media metrics report for bluebird bio

Quarterly reports of share of voice across 15 countries delivered within 1 week of quarter end

Find out how we delivered a visual report analysing bluebird bio's share of voice and earned media activities across 15 countries in six-slides one week after each quarter closed.

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Conducting media surveillance, media monitoring, competitive intelligence for bluebird bio

Pan-European media surveillance reports with competitive intelligence and policy analysis delivered by noon daily

Learn about our daily pan-European gene therapy media surveillance reports for bluebird that included competitive intelligence, policy and payer updates and insights into relevant patient advocacy groups.

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Healthcare communications and healthcare public relations for Starton Therapeutics Unicorn Hunters campaign

Integrated communications campaign attracted 140 accredited investors

Discover how this 3-month integrated communications campaign combining earned media and social media, helped attract over 140 accredited investors to Starton Therapeutic's funding round.

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Unidentified speaker at a media event_bluebird bio case study image_EU journalist programme

EU journalist programme yields a dozen earned media articles

Learn how a European journalist media programme at a medical congress supported bluebird bio's core launch markets by reinforcing treatment efficacy and safety messages whilst building corporate thought leadership.

VIEW CASE STUDY

WORK WITH US IN THREE EASY STEPS

1

Give us a click

Share a brief overview of your project or requirements. We'll send a concise briefing form to fill out for straightforward requests, or reach out via email to arrange a discovery session.

2

Get an estimate swiftly

We’ll provide an estimate or a proposal outlining our expertise and approach to your project (depending on size/complexity), including a flat fee determined by our proprietary 12-factor pricing model.

3

Engage Us

Like the estimate/proposal? Sign our estimate and plain language terms (or for larger relationships, we can sign your MSA). A virtual dream team will then be curated from PR-it’s collective to deliver your project.