5½ tips for copywriting that converts
Copywriting is critical to communicate effectively and convert prospects into clients and clients into brand advocates. Follow these 5½ tips to take your content from good to great!
Axovia Therapeutics, a gene therapy start-up dedicated to treating diseases caused by cilia dysfunction, asked us to develop a social media campaign to amplify their patient advocacy initiative around Bardet Biedl Syndrome (BBS) Awareness day. The goal of the campaign was to reinforce Axovia’s support for this small patient community and generate greater awareness amongst the larger rare disease community about the diagnostic and treatment challenges with BBS.
Check out our social media case study to see how we created an organic social media campaign that scored a 38% engagement rate (that’s 36% above the industry benchmark!)
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