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7 strategies to get media coverage
Under pressure to get media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.
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Collective Views
It’s always good to hear it from the pros. Perspectives from our experts on industry issues, techniques, and topics of interest.
Up Your Game
Whether your ambition is to master media relations, nail measurement, elevate your writing or refresh those referencing skills – we provide insights, guides, and tips to help you up your game.
Career Hacks
Everyone needs them! If you’re a newbie trying to rock your first agency gig or a seasoned expert working from home, our tips and hacks can help boost your career.
PR agency vs. in-house roles – is the grass greener on the other side?
Have you considered these nine ways PR agency and in-house roles differ before making a change?
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Paying for media coverage? Have you considered these 3 things?
Three things that may make you rethink paying a PR agency to secure media coverage.
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5 steps to make PR measurement more impressive than impressions
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.
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Forget vanity metrics
If you’re one of the 72% of PR pros who struggle to measure the business impact of PR campaigns, read this.
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News releases: dead or alive?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
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Real talk to sharpen your PR biz dev skills
Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.
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Making an impact through PR
Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR.
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When should agencies say ‘no’
PR is the epitome of a service-based business, but does that always mean the client is right?
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4 trends to inspire healthcare PR pros
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
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5 ways to overcome your comms talent drought
Recruiting and retaining talent tops the charts of challenges facing PR agencies and in-house communication departments across all sectors. Here’s what you can do about it.
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20 ways to stop annoying journalists
From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR pros – here’s what NOT to do.
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Are press releases still relevant?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
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How to thrive in a PR agency
The most important piece of advice to advance your public relations or communications career (or any career for that matter!).
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How PR agency pros grow their careers
Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?
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3 secrets to long-term PR client relationships
Seasoned PR pros do these three things to deeply connect with PR clients.
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5 things clients want agencies to do better
15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their PR agency relationship if they could wave a magic wand.
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