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5½ tips for copywriting that converts
Copywriting is critical to communicate effectively and convert prospects into clients and clients into brand advocates. Follow these 5½ tips to take your content from good to great!
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Collective Views
It’s always good to hear it from the pros. Perspectives from our experts on industry issues, techniques, and topics of interest.
Up Your Game
Whether your ambition is to master media relations, nail measurement, elevate your writing or refresh those referencing skills – we provide insights, guides, and tips to help you up your game.
Career Hacks
Everyone needs them! Whether you’re a freelancer, agency newbie or seasoned pro, our tips and hacks can help boost your career.
Best free Gantt chart excel template
If you’re looking to make the perfect project plan or just need a really easy-to-use Gantt chart, download our free template.
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How to hire the best freelance medical writer
Looking for a freelance medical writer or medical communications expert? This guide explains everything you need to know to hire the best fit for your project.
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Forgot how to reference? Consult this ultimate guide to referencing for healthcare communications
With misinformation running rampant across the internet, referencing for information traceability has never been more important in healthcare communications. This guide reviews source types and referencing styles, provides Vancouver referencing style examples and explains how to perform a data check
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What we learned using Talkwalker for PR measurement
One of the many tools on the market to analyse media results is Talkwalker. Here we share our first-hand experience of using Talkwalker for PR measurement and key learnings we acquired along the way.
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Remove the background from an image free!
Have you ever needed to recolour a logo or remove it's background? Or cut out a headshot? Follow this visual guide to remove the background from an image (free!) in less than 5 minutes.
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How to get earned media for small milestones
Under pressure to get earned media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.
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Working for an agency vs in-house
Have you considered these nine ways PR agency and client-side roles differ before making a change?
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Paying for earned media? 3 things to consider
Three things that may make you rethink paying a PR agency to secure earned media coverage.
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5 steps to make PR measurement more impressive
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.
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Forget vanity PR metrics
If you’re one of the 72% of PR pros who struggle with PR measurement, read this.
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The secret to generating PR metrics that matter
The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.
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News releases: dead or alive?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
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Real talk to sharpen your PR biz dev skills
Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.
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Making an impact through healthcare communications
Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR, specifically healthcare communications.
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When should PR agencies say ‘no’
PR is the epitome of a service-based business, but does that always mean the client is right?
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4 trends to inspire healthcare PR pros
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
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Healthcare communications talent drought fixes
Recruiting and retaining talent tops the charts of challenges facing healthcare communications agencies and in-house communication departments. Here’s what you can do about it.
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20 ways to stop annoying journalists
From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR agency pros – here’s what NOT to do.
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Are press releases still relevant?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
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How to thrive in a PR agency
The most important piece of advice to advance your public relations or communications career (or any career for that matter!).
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How PR agency pros grow their careers
Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?
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3 secrets to long-term PR agency client relationships
Seasoned PR pros do these three things to deeply connect with clients.
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5 things clients want healthcare PR agencies to do better
15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their healthcare PR agency relationship if they could wave a magic wand.
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