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Looking for a freelance medical writer or medical communications expert? This guide explains everything you need to know to hire the best fit for your project.
It’s always good to hear it from the pros. Perspectives from our experts on industry issues, techniques, and topics of interest.
Whether your ambition is to master media relations, nail measurement, elevate your writing or refresh those referencing skills – we provide insights, guides, and tips to help you up your game.
Everyone needs them! If you’re a newbie trying to rock your first agency gig or a seasoned expert working from home, our tips and hacks can help boost your career.
With misinformation running rampant across the internet, referencing for information traceability has never been more important in healthcare communications. This guide reviews source types and referencing styles, provides Vancouver referencing style examples and explains how to perform a data check
One of the many tools on the market to analyse media results is Talkwalker. Here we share our first-hand experience of using Talkwalker for PR measurement and key learnings we acquired along the way.
Have you ever needed to recolour a logo or remove it's background? Or cut out a headshot? Follow this visual guide to remove the background from an image (free!) in less than 5 minutes.
Under pressure to get earned media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.
Have you considered these nine ways PR agency and client-side roles differ before making a change?
Three things that may make you rethink paying a PR agency to secure earned media coverage.
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.
If you’re one of the 72% of PR pros who struggle with PR measurement, read this.
The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.
Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR, specifically healthcare communications.
PR is the epitome of a service-based business, but does that always mean the client is right?
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
Recruiting and retaining talent tops the charts of challenges facing healthcare communications agencies and in-house communication departments. Here’s what you can do about it.
From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR agency pros – here’s what NOT to do.
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
The most important piece of advice to advance your public relations or communications career (or any career for that matter!).
Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?
Seasoned PR pros do these three things to deeply connect with clients.
15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their healthcare PR agency relationship if they could wave a magic wand.