7 ChatGPT hacks for PR & marketing
Don't get left in the digital dust! This 1-minute video explains how ChatGPT can be your ultimate PR and marketing sidekick, saving you time and budget.
For communications insights and tips, Learn-it on our blog!
Unleash your brand’s personality and communicate with consistency using ChatGPT in 4 easy steps (complete with prompts you can swipe!).
Up your game in paid, earned, shared and owned media.
Helping you to connect with healthcare and scientific audiences.
Tips, tricks and trends from our creative experts.
Don't get left in the digital dust! This 1-minute video explains how ChatGPT can be your ultimate PR and marketing sidekick, saving you time and budget.
Not sure if you need a medical communications agency or a healthcare PR agency? In this post, we're going to unpack capabilities and hiring tips for both.
Looking for a PR freelancer or other type of freelance expert? This guide explains how to hire the best of the best!
Looking for a freelance medical writer or medical communications expert? This guide explains everything you need to know to hire the best fit for your project.
We all know it's getting tough to earn media. Here's 4 strategies you can use right now to break through difficult news cycles.
RFPs are toxic for both agencies and companies/brands. Just because RFPs have been how clients choose agencies, doesn’t mean it should be the way forward. We can do better!
Should you cut the PR budget to prepare for a recession? Probably not. There's a reason Bill Gates said he would spend his last dollar on PR. Well, 5 reasons actually...
Don't let disappointment from medical, legal and/or regulatory putting the kibosh on an idea or content get you down. Instead, get prepared!
Finding the right influencers can feel like looking for needles in a haystack. Here's how to do it and what you can expect to pay.
Mark your calendars! Here’s a list of 107 international, US & UK health/disease awareness days (and their hashtags!) to keep in mind for 2023 planning.
Don't let regulations put you off influencer marketing for healthcare and pharma — know the rules! By operating within legal and regulatory parameters, you can activate an effective influencer campaign. Check out our guidance for both sides of the pond.
From the design and development of a fully accessible bespoke WordPress website and 3D medical animation for the homepage, we were able to bring Axovia’s science to life with immense impact and visual interest.
Learn how our Axovia Therapeutics' organic social media campaign scored an engagement rate 36% above the industry benchmark!
Despite the pandemic, the healthcare communications industry continues to grow rapidly – with one catch: where's the people to do the work?
Sourcing media coverage may be a standard PR measurement practice, but deciding which media monitoring tool to use can be tricky! Read our handy list of tips.
Insights from 10 PR pros on how to put together the most effective account team (or any team for that matter!).
Copywriting is critical to communicate effectively and convert prospects into clients and clients into brand advocates. Follow these 5½ tips to take your content from good to great!
If you’re looking to make the perfect project plan or just need a really easy-to-use Gantt chart, download our free template.
One way to evaluate communications is a little metric called share of voice (SoV), which calculates a company’s share of conversations across channels versus competitors. Read this post to learn how to develop a methodology for this PR metric.
With misinformation running rampant across the internet, referencing for information traceability has never been more important in healthcare communications. This guide reviews source types and referencing styles, provides Vancouver referencing style examples and explains how to perform a data check
One of the many tools on the market to analyse media results is Talkwalker. Here we share our first-hand experience of using Talkwalker for PR measurement and key learnings we acquired along the way.
Have you ever needed to recolour a logo or remove it's background? Or cut out a headshot? Follow this visual guide to remove the background from an image (free!) in less than 5 minutes.
Find out why the World Bank and other organisations rely on the Barcelona Principles and free AMEC tools to supercharge their approach to PR measurement.
Under pressure to get earned media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.
Have you considered these nine ways PR agency and client-side roles differ before making a change?
Three things that may make you rethink paying a PR agency to secure earned media coverage.
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.
If you’re one of the 72% of PR pros who struggle with PR measurement, read this.
The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.
Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR, specifically healthcare communications.
PR is the epitome of a service-based business, but does that always mean the client is right?
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
Recruiting and retaining talent tops the charts of challenges facing healthcare communications agencies and in-house communication departments. Here’s what you can do about it.
From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR agency pros – here’s what NOT to do.
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
The most important piece of advice to advance your public relations or communications career (or any career for that matter!).
Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?
Seasoned PR pros do these three things to deeply connect with clients.
15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their healthcare PR agency relationship if they could wave a magic wand.
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