Learn-it

For PR and communications insights and tips, Learn-it on our blog!

A new era for measuring communications campaigns

A new era for measuring communications campaigns

Find out why the World Bank and other organisations rely on the Barcelona Principles and free AMEC tools to supercharge their approach to PR measurement.

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Collective Views

It’s always good to hear it from the pros. Perspectives from our experts on industry issues, techniques, and topics of interest.

Up Your Game

Whether your ambition is to master media relations, nail measurement, elevate your writing or refresh those referencing skills – we provide insights, guides, and tips to help you up your game.

Career Hacks

Everyone needs them! If you’re a newbie trying to rock your first agency gig or a seasoned expert working from home, our tips and hacks can help boost your career.

Remove the background from an image free!

Have you ever needed to recolour a logo or remove it's background? Or cut out a headshot? Follow this visual guide to remove the background from an image (free!) in less than 5 minutes.

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How to get earned media for small milestones

Under pressure to get earned media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.

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Working for an agency vs in-house

Have you considered these nine ways PR agency and client-side roles differ before making a change?

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Paying for earned media? 3 things to consider

Three things that may make you rethink paying a PR agency to secure earned media coverage.

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5 steps to make PR measurement more impressive

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.

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Forget vanity PR metrics

If you’re one of the 72% of PR pros who struggle with PR measurement, read this.

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The secret to generating PR metrics that matter

The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.

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News releases: dead or alive?

Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.

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Real talk to sharpen your PR biz dev skills

Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.

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Making an impact through healthcare communications

Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR, specifically healthcare communications.

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When should PR agencies say ‘no’

PR is the epitome of a service-based business, but does that always mean the client is right?

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4 trends to inspire healthcare PR pros

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.

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Healthcare communications talent drought fixes

Recruiting and retaining talent tops the charts of challenges facing healthcare communications agencies and in-house communication departments. Here’s what you can do about it.

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20 ways to stop annoying journalists

From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR agency pros – here’s what NOT to do.

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Are press releases still relevant?

Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.

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How to thrive in a PR agency

The most important piece of advice to advance your public relations or communications career (or any career for that matter!).

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How PR agency pros grow their careers

Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?

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3 secrets to long-term PR agency client relationships

Seasoned PR pros do these three things to deeply connect with clients.

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5 things clients want healthcare PR agencies to do better

15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their healthcare PR agency relationship if they could wave a magic wand.

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