Learn-it 
Remove the background from an image free!
Have you ever needed to recolour a logo or remove it's background? Or cut out a headshot? Follow this visual guide to remove the background from an image (free!) in less than 5 minutes.
READ POST
Collective Views
It’s always good to hear it from the pros. Perspectives from our experts on industry issues, techniques, and topics of interest.
Up Your Game
Whether your ambition is to master media relations, nail measurement, elevate your writing or refresh those referencing skills – we provide insights, guides, and tips to help you up your game.
Career Hacks
Everyone needs them! If you’re a newbie trying to rock your first agency gig or a seasoned expert working from home, our tips and hacks can help boost your career.
How to get earned media for small milestones
Under pressure to get earned media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.
READ POST
Working for an agency vs in-house
Have you considered these nine ways PR agency and client-side roles differ before making a change?
READ POST
Paying for earned media? 3 things to consider
Three things that may make you rethink paying a PR agency to secure earned media coverage.
READ POST
5 steps to make PR measurement more impressive
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.
READ POST
Forget vanity PR metrics
If you’re one of the 72% of PR pros who struggle with PR measurement, read this.
READ POST
The secret to generating PR metrics that matter
The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.
READ POST
News releases: dead or alive?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
READ POST
Real talk to sharpen your PR biz dev skills
Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.
READ POST
Making an impact through healthcare communications
Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR, specifically healthcare communications.
READ POST
When should PR agencies say ‘no’
PR is the epitome of a service-based business, but does that always mean the client is right?
READ POST
4 trends to inspire healthcare PR pros
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
READ POST
Healthcare communications talent drought fixes
Recruiting and retaining talent tops the charts of challenges facing healthcare communications agencies and in-house communication departments. Here’s what you can do about it.
READ POST
20 ways to stop annoying journalists
From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR agency pros – here’s what NOT to do.
READ POST
Are press releases still relevant?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
READ POST
How to thrive in a PR agency
The most important piece of advice to advance your public relations or communications career (or any career for that matter!).
READ POST
How PR agency pros grow their careers
Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?
READ POST
3 secrets to long-term PR agency client relationships
Seasoned PR pros do these three things to deeply connect with clients.
READ POST
5 things clients want healthcare PR agencies to do better
15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their healthcare PR agency relationship if they could wave a magic wand.
READ POST