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7 ChatGPT hacks for PR & marketing
Don't get left in the digital dust! This 1-minute video explains how ChatGPT can be your ultimate PR and marketing sidekick, saving you time and budget.
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Public Relations
Up your game in paid, earned, shared and owned media.
Medical Communications
Helping you to connect with healthcare and scientific audiences.
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Tips, tricks and trends from our creative experts.
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Do you need a medical communications agency or a healthcare PR agency?
Not sure if you need a medical communications agency or a healthcare PR agency? In this post, we're going to unpack capabilities and hiring tips for both.
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How to hire the best PR freelancer
Looking for a PR freelancer or other type of freelance expert? This guide explains how to hire the best of the best!
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How to hire the best freelance medical writer
Looking for a freelance medical writer or medical communications expert? This guide explains everything you need to know to hire the best fit for your project.
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4 strategies to earn media in a difficult news cycle
We all know it's getting tough to earn media. Here's 4 strategies you can use right now to break through difficult news cycles.
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5 reasons to abandon RFPs (and an alternative)
RFPs are toxic for both agencies and companies/brands. Just because RFPs have been how clients choose agencies, doesn’t mean it should be the way forward. We can do better!
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Why pharma can’t afford to cut PR during a recession
Should you cut the PR budget to prepare for a recession? Probably not. There's a reason Bill Gates said he would spend his last dollar on PR. Well, 5 reasons actually...
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5 ways to get what you want from MLR
Don't let disappointment from medical, legal and/or regulatory putting the kibosh on an idea or content get you down. Instead, get prepared!
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How to find influencers (AND influencer costs)
Finding the right influencers can feel like looking for needles in a haystack. Here's how to do it and what you can expect to pay.
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107 disease awareness days in 2023
Mark your calendars! Here’s a list of 107 international, US & UK health/disease awareness days (and their hashtags!) to keep in mind for 2023 planning.
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Rx influencer marketing strategy
Don't let regulations put you off influencer marketing for healthcare and pharma — know the rules! By operating within legal and regulatory parameters, you can activate an effective influencer campaign. Check out our guidance for both sides of the pond.
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New case study: Axovia Therapeutics’ high impact, accessible website redesign
From the design and development of a fully accessible bespoke WordPress website and 3D medical animation for the homepage, we were able to bring Axovia’s science to life with immense impact and visual interest.
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New case study: Niche awareness day social media campaign beats industry benchmarks
Learn how our Axovia Therapeutics' organic social media campaign scored an engagement rate 36% above the industry benchmark!
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Why there is the current ‘Great Resignation’ in PR and ways to solve the crisis
Despite the pandemic, the healthcare communications industry continues to grow rapidly – with one catch: where's the people to do the work?
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5 tips to pick a media monitoring tool
Sourcing media coverage may be a standard PR measurement practice, but deciding which media monitoring tool to use can be tricky! Read our handy list of tips.
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How to put together your PR dream team
Insights from 10 PR pros on how to put together the most effective account team (or any team for that matter!).
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5½ tips for copywriting that converts
Copywriting is critical to communicate effectively and convert prospects into clients and clients into brand advocates. Follow these 5½ tips to take your content from good to great!
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Best free Gantt chart excel template
If you’re looking to make the perfect project plan or just need a really easy-to-use Gantt chart, download our free template.
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5 steps to analyze share of voice for PR measurement
One way to evaluate communications is a little metric called share of voice (SoV), which calculates a company’s share of conversations across channels versus competitors. Read this post to learn how to develop a methodology for this PR metric.
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Forgot how to reference? Consult this ultimate guide to referencing for healthcare communications
With misinformation running rampant across the internet, referencing for information traceability has never been more important in healthcare communications. This guide reviews source types and referencing styles, provides Vancouver referencing style examples and explains how to perform a data check
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What we learned using Talkwalker for PR measurement
One of the many tools on the market to analyse media results is Talkwalker. Here we share our first-hand experience of using Talkwalker for PR measurement and key learnings we acquired along the way.
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Remove the background from an image free!
Have you ever needed to recolour a logo or remove it's background? Or cut out a headshot? Follow this visual guide to remove the background from an image (free!) in less than 5 minutes.
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A new era for measuring communications campaigns
Find out why the World Bank and other organisations rely on the Barcelona Principles and free AMEC tools to supercharge their approach to PR measurement.
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How to get earned media for small milestones
Under pressure to get earned media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.
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Working for an agency vs in-house
Have you considered these nine ways PR agency and client-side roles differ before making a change?
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Paying for earned media? 3 things to consider
Three things that may make you rethink paying a PR agency to secure earned media coverage.
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5 steps to make PR measurement more impressive
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.
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Forget vanity PR metrics
If you’re one of the 72% of PR pros who struggle with PR measurement, read this.
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The secret to generating PR metrics that matter
The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.
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News releases: dead or alive?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
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Real talk to sharpen your PR biz dev skills
Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.
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Making an impact through healthcare communications
Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR, specifically healthcare communications.
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When should PR agencies say ‘no’
PR is the epitome of a service-based business, but does that always mean the client is right?
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4 trends to inspire healthcare PR pros
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
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Healthcare communications talent drought fixes
Recruiting and retaining talent tops the charts of challenges facing healthcare communications agencies and in-house communication departments. Here’s what you can do about it.
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20 ways to stop annoying journalists
From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR agency pros – here’s what NOT to do.
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Are press releases still relevant?
Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.
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How to thrive in a PR agency
The most important piece of advice to advance your public relations or communications career (or any career for that matter!).
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How PR agency pros grow their careers
Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?
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3 secrets to long-term PR agency client relationships
Seasoned PR pros do these three things to deeply connect with clients.
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5 things clients want healthcare PR agencies to do better
15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their healthcare PR agency relationship if they could wave a magic wand.
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