
TRACK RECORD
16 years' experience
PR-it Founder
COLLECTIVE
Shalon - Founder
Shalon spent nearly 13 years in PR and communications agencies in New York and London advising start-ups to multinational companies, before joining a publicly traded biotech as the Executive Vice President of Corporate Communications & Public Affairs. In 2018, Shalon founded PR-it, a global communications collective delivering on-demand projects for agencies and brands, backed by a quality commitment.
She is the co-author of award-winning book, How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable (Routledge 2019) and has contributed to industry publications including Muck Rack, Bulldog Reporter, PRWeek, Ragan PR Daily, PR Moment, Flack Pack podcast and PRSA publications.
BRAND EXPERIENCE
PUBLICATIONS & SPEAKING ENGAGEMENTS
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How to succeed in a PR agency: Real talk to grow your career & become indispensable
2019 | Routledge | Recipient of Taylor & Francis' Award for Outstanding Professional Book
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20 common PR habits that drive journalists bonkers
31 Dec 2019 | Ragan's PR Daily
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Panel: PR pals talk shop: Spinning shoestrings into PR gold
16 Oct 2019 | PRSA Tri-State Conference
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5 steps to make PR measurement more impressive than impressions
11 Oct 2019 | PRsay
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When it comes to measurement, forget vanity metrics
1 Oct 2019 | PRSA Strategies & Tactics
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Panel: Pitching in tough media environments
22 Aug 2019 | Agility's Earned Media Mastery Virtual Summit
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The secret to generating PR metrics that matter
18 Jul 2019 | Muck Rack
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Webinar: Real talk to sharpen your PR business development skills
27 Mar 2019 | Bulldog Reporter
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4 trends to inspire healthcare PR pros in 2019
7 Feb 2019 | Bulldog Reporter
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Five ways to overcome your healthcare comms talent drought
6 Feb 2019 | PRWeek
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Are press releases still relevant—or are they obsolete relics?
30 Jan 2019 | Bulldog Reporter
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How PR agency pros grow their careers and become indispensable
4 Dec 2018 | Bulldog Reporter
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3 secrets to building long-term client relationships
29 Nov 2018 | Muck Rack