20 years' experience
PR-it Founder


Shalon - Founder

Hey there! I’m Shalon and with nearly 20 years entrenched in the dynamic world of PR, communications and marketing, I’ve been fortunate enough to navigate the bustling streets of New York and the vibrant scenes of London, advising a diverse range of clients from scrappy startups to multinational juggernauts.

My journey took an exciting turn when I went client-side, assuming the role of Executive VP of Corporate Communications & Public Affairs at a publicly traded biotech. But it was in 2018 that the spark of inspiration ignited within me, leading to PR-it, an innovative venture aimed at revolutionizing the way healthcare companies and brands receive PR, communications and marketing services.

At PR-it, we’re not just about integrated strategies; we’re about infusing creativity, innovation, and a touch of magic into every campaign. Harnessing the power of generative AI (GenAI), my team and I have seamlessly integrated this cutting-edge technology into our daily operations, providing unparalleled support to our clients.

My passion for exploring the intersection of AI and communications caught the attention of industry leaders like Novo Nordisk. They were intrigued by my writing on the topic, which led to a bespoke training workshop on GenAI for their U.S. communications department.

Beyond the corridors of PR-it, I’m a regular contributor to the Public Relations Society of America (PRSA) publications Strategies & Tactics and PRsay, where I delve into the transformative potential of AI in the field of communications. My expertise has also been featured in industry publications including PRWeek, PR Moment, PM360, Muck Rack, Bulldog Reporter, and Ragan PR Daily.

I’ve also co-authored the award-winning book, “How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable” (Routledge 2019) and co-authored a contribution to the university textbook, “Strategic Communications for PR, Social Media, and Marketing” (Kendall Hunt 2023).


20 years' experience
PR-it Founder


  • Healthcare communications for biotech bluebird bio
  • Healthcare PR and marketing for Galderma
  • Heron Therapeutics
  • Healthcare public relations and healthcare communications for pharmaceutical company Janssen
  • Corporate communications for MDxHealth
  • Healthcare Communciations and video production services for pharmaceutical company Novo Nordisk
  • Novus Website Design
  • Healthcare communications for Starton Therapeutics
  • Healthcare PR for SYLKE