PR-it Collectively Better

TRACK RECORD

16 years' experience
PR-it Founder

COLLECTIVE

Shalon - Founder

Shalon spent nearly 13 years in PR and communications agencies in New York and London advising start-ups to multinational companies, before joining a publicly traded biotech as the Executive Vice President of Corporate Communications & Public Affairs. In 2018, Shalon founded PR-it, a global communications collective delivering on-demand projects for agencies and brands, backed by a quality commitment.

She is the co-author of award-winning book, How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable (Routledge 2019) and has contributed to industry publications including Muck Rack, Bulldog Reporter, PRWeek, Ragan PR Daily, PR Moment, Flack Pack podcast and PRSA publications.

TRACK RECORD

16 years' experience
PR-it Founder

BRAND EXPERIENCE

  • bluebird bio
  • Occam Global
  • Heron Therapeutics
  • Astellas
  • Eisai
  • AstaZeneca
  • MDxHealth
  • Novo Nordisk
  • Novartis

PUBLICATIONS & SPEAKING ENGAGEMENTS

LEARN-IT

For industry insights and tips, Learn-it from Shalon.

VIEW ALL LEARN-IT POSTS

A new era for measuring communications campaigns

Find out why the World Bank and other organisations rely on the Barcelona Principles and free AMEC tools to supercharge their approach to PR measurement.

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7 strategies to get media coverage

Under pressure to get media coverage for smaller milestones? Give these seven media relations strategies a whirl to improve your results.

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PR agency vs. in-house roles – is the grass greener on the other side?

Have you considered these nine ways PR agency and in-house roles differ before making a change?

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Paying for media coverage? Have you considered these 3 things?

Three things that may make you rethink paying a PR agency to secure media coverage.

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5 steps to make PR measurement more impressive than impressions

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Here’s what to do instead.

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Forget vanity metrics

If you’re one of the 72% of PR pros who struggle to measure the business impact of PR campaigns, read this.

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The secret to generating PR metrics that matter

The 3 levels of common-sense metrics that PR measurement pros use to communicate campaign results to executives.

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News releases: dead or alive?

Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.

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Real talk to sharpen your PR biz dev skills

Get the keys to winning, keeping, and growing PR business in this 30-minute webinar.

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Making an impact through PR

Check out this NYU profile of Shalon for career advice for new grads looking to snag a coveted entry level position in PR.

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When should agencies say ‘no’

PR is the epitome of a service-based business, but does that always mean the client is right?

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4 trends to inspire healthcare PR pros

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.

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5 ways to overcome your comms talent drought

Recruiting and retaining talent tops the charts of challenges facing PR agencies and in-house communication departments across all sectors. Here’s what you can do about it.

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20 ways to stop annoying journalists

From our journalist friends and acquaintances, we’ve heard it all from their pet peeves to their horror stories about PR pros – here’s what NOT to do.

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Are press releases still relevant?

Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Let’s talk about the past, present, and future of the humble, but loveable, news release.

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How to thrive in a PR agency

The most important piece of advice to advance your public relations or communications career (or any career for that matter!).

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How PR agency pros grow their careers

Learning how to be successful in a PR agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right?

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3 secrets to long-term PR client relationships

Seasoned PR pros do these three things to deeply connect with PR clients.

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5 things clients want agencies to do better

15 CEOs, marketing directors and comms heads from start-ups to non-profits to publicly traded Fortune 500 companies share what they would change about their PR agency relationship if they could wave a magic wand.

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