TRACK RECORD

21 years' experience
PR-it member since 2021

COLLECTIVE

Lucy - PR & Communications

Lucy is passionate about creating healthcare communications campaigns that resonate with audiences to deliver measurable behaviour change. Her secret sauce is to combine strategic thinking with creative execution to deliver programmes with impact.

A trained journalist, Lucy has an eye for detail, a solid news sense and strong copywriting skills. Since she has also been trained as an ABPI signatory, she can walk the fine line between creativity and MLR compliance with ease.

Senior roles in agencies and in-house at pharmaceutical companies, the NHS and patient advocacy groups have cultivated an excellent understanding of client needs and challenges in delivering internal and external communications activities. Her areas of expertise include campaign planning, product communications, regulatory milestones, project management, media relations, issues/crisis management, message development, stakeholder engagement and internal communications. Lucy has led UK and global campaigns across multiple therapeutic categories including vaccines, respiratory, oncology and rare diseases.

Lucy has a BA Hons in English with Media & Cultural Studies, an NCTJ Postgraduate Certificate in Newspaper Journalism and CAM certificates in marketing and communications.

TRACK RECORD

21 years' experience
PR-it member since 2021

BRAND EXPERIENCE

  • AstaZeneca
  • Healthcare communications for pharmaceutical company Novartis
  • Healthcare communications for Roche
  • Healthcare communications for pharmaceutical company Pfizer
  • Healthcare communications for Napp pharmaceuticals