TRACK RECORD

17 years' experience
PR-it member since 2021

COLLECTIVE

Houda, PhD - PR & Medical Communiations

Houda’s professional experience combines a strong scientific background from her previous life as a cancer research scientist, and a well-rounded experience in healthcare communications. With experience in PR, medical education and digital, she brings an integrated approach to communications briefs, and is driven by a love for innovation and creative thinking.

Houda’s key strengths include research and insight analysis, content strategy, content development and direction, digital marketing, patient and HCP online education, disease awareness and patient activation campaigns. Houda has a strong interest in the development of metrics and programme evaluation tools. She is a trained workshop facilitator, specialising in co-creation workshops, advisory boards and open-innovation challenges.

Houda has supported pharmaceutical industry clients across oncology, haematology, dermatology, neurology and respiratory disease. She has also worked with patient advocacy groups, and facilitated patient group-pharma collaborations.

Houda holds a First-Class BSc. in Genetics form the University of Nottingham and a PhD in Molecular Biology from Glasgow University. She received a Communiqué Award for Excellence in Digital Communications.

TRACK RECORD

17 years' experience
PR-it member since 2021

BRAND EXPERIENCE

  • Healthcare PR for pharmaceutical company Merck
  • Healthcare communications for MSD
  • Healthcare PR for pharmaceutical company Amgen
  • Healthcare communications for pharmaceutical company Novartis
  • Healthcare public relations and healthcare communications for pharmaceutical company Janssen
  • Healthcare communications services for pharmaceutical company Sanofi Genzyme
  • Healthcare communications for ESMO
  • Healthcare communications services for pharmaceutical company Boehringer Ingelheim
  • AstaZeneca
  • Healthcare PR for pharmaceutical company Astellas
  • Freelance medical writing for pharmaceutical company Bayer
  • Healthcare communications for Roche