PR Freelancer Services for Agencies

Case Study: US healthcare communications agency

An independently owned east coast-based healthcare communications agency reached out to PR-it when they were looking for a freelance medical writer to outsource a narrative literature review in pain management. The review’s findings would be used to inform future activities of a coalition of dozens of physicians, medical societies, and patient advocates.


To begin, we submitted a systematic methodology proposal for the coalition’s consideration that focused on analysing randomised clinical trials (RCTs), medical guidelines, and health policy. Even though the methodology received little feedback, when research commenced, a review of RCTs that overlapped with our research had been published.

Since our research was intended to provide a broader perspective, we advised shifting to analysing peer-reviewed literature reviews instead of findings from individual RCTs.

Freelance medical writer working on a systematic literature review


Our agency’s client and the coalition had few amends for both the original and revised methodologies and zero amends on the tabulated data and narrative executive summary. Marked-up reference packs for both the tabulated data and summary were also provided.