Services for Agencies

Case Study: US-based communications agency

An independently owned east coast-based health and science communications agency reached out to PR-it when they were looking to outsource a narrative literature review in pain management. The review’s findings would be used to inform future activities of a coalition of dozens of physicians, medical societies, and patient advocates.

OUR APPROACH

To begin, we submitted a systematic methodology proposal for the coalition’s consideration that focused on analysing randomised clinical trials (RCTs), medical guidelines, and health policy. Even though the methodology received little feedback, when research commenced, a review of RCTs that overlapped with our research had been published.

Since our research was intended to provide a broader perspective, we advised shifting to analysing peer-reviewed literature reviews instead of findings from individual RCTs.

OUTCOME

Our agency’s client and the coalition had few amends for both the original and revised methodologies and zero amends on the tabulated data and narrative executive summary. Marked-up reference packs for both the tabulated data and summary were also provided.