Freelance Services for Agencies

Case Study: UK healthcare PR agency

An independently owned London-based healthcare PR agency brought in more new business than anticipated – the best problem to have! Whilst staffing up, they asked PR-it to produce PR deliverables to support six large pharmaceutical accounts, some with multiple brands and indications.

OUR APPROACH

We matched rolling project requests with healthcare communications consultants within PR-it’s collective in less than 24 hours. Project requests were sent in high-level email briefs with less than half of projects requiring short briefing calls. Flat fee quotes were provided swiftly and work was executed remotely. Although PR-it bills in flat fees, we submitted a weekly timesheet of hours worked for the healthcare PR agency’s billing systems.

Shalon and Amanda PR freelancers working on a client project

OUTCOME

Over a five-month period, PR-it delivered a number of healthcare PR projects on an ad-hoc basis. We met all of our deadlines (no matter how tight!), and while all our projects came with one round of amends, the agency rarely took us up on that offer.

We produced a wide variety of healthcare PR materials including:

  • Regulatory and data press releases with supporting Q&As
  • Master Q&As
  • Multi-country media map with executive summary deck
  • Earned media angles
  • Competitive analysis
  • Landscape analysis
  • Brand messaging
  • Integrated communications plan
  • Workshop decks
  • Spokesperson briefing documents