Being pragmatic ourselves, PR-it began with gaining consensus on a visual direction and sitemap before heading directly into designing two core concepts with multiple variations, skipping the wireframing step to bring our ideas to life, while simultaneously saving Occam budget.

Through visuals and copywriting, we infused the website with the firm’s core business philosophy of Occam’s razor to highlight the firm’s candour, thoughtful client service, and unconventionally effective approach to problem solving. Additionally, the structure of the content reinforces the firm’s credibility by telling a story of the firm’s expertise through effusive testimonials, recent placements, and case studies that underline each of the service offerings.

Every step of the design and development process was tracked in a detailed Gantt chart with progress reported weekly.