Virtual Agency Services for Companies & Brands

Case Study: Occam Global website redesign

Occam Global, a New York City-based executive recruiting firm for fast-growing industries, asked PR-it to design and develop a website commensurate with its unique, bespoke service. The goal of the website was to reflect the pragmatic and earnest culture of the team whilst appealing to its sophisticated client base, often comprising venture capitalists looking to recruit C-level talent and board members for portfolio companies.


Being pragmatic ourselves, PR-it began with gaining consensus on a visual direction and sitemap before heading directly into designing two core concepts with multiple variations, skipping the wireframing step to bring our ideas to life, while simultaneously saving Occam budget.

Through visuals and copywriting, we infused the website with the firm’s core business philosophy of Occam’s razor to highlight the firm’s candour, thoughtful client service, and unconventionally effective approach to problem solving. Additionally, the structure of the content reinforces the firm’s credibility by telling a story of the firm’s expertise through effusive testimonials, recent placements, and case studies that underline each of the service offerings.

Every step of the design and development process was tracked in a detailed Gantt chart with progress reported weekly.

Mike providing website design services to our client, Occam


A simple, but sleek custom-built website with bespoke graphic elements and slow-moving micro animations that communicates Occam’s essence and value proposition.