Virtual Agency Services for Healthcare Companies

Case Study: Biotech focused on drug delivery

Through one of PR-it’s agency clients, we were asked to conduct a narrative literature review about pain management for a biotech focused on improving drug delivery. The review’s findings would be used to inform future activities of a coalition of dozens of physicians, medical societies, and patient advocates.

OUR APPROACH

To begin, we submitted a systematic methodology proposal for the coalition’s consideration that focused on analysing randomised clinical trials (RCTs), medical guidelines, and health policy. Even though the methodology received little feedback, when research commenced, a review of RCTs that overlapped with our research had been published.

Since our research was intended to provide a broader perspective, we advised shifting to analysing peer-reviewed literature reviews instead of findings from individual RCTs.

Freelance medical writer working on a systematic literature review

OUTCOME

The coalition had few amends for both the original and revised methodologies and zero amends on the tabulated data or narrative executive summary. Marked-up reference packs for both the tabulated data and summary were also provided.