PR-it Collectively Better

Services for Brands

Case Study: Biotech focused on drug delivery

Through one of PR-it’s agency clients, we were asked to conduct a narrative literature review about pain management for a biotech focused on improving drug delivery. The review’s findings would be used to inform future activities of a coalition of dozens of physicians, medical societies, and patient advocates.

OUR APPROACH

To begin, we submitted a systematic methodology proposal for the coalition’s consideration that focused on analysing randomised clinical trials (RCTs), medical guidelines, and health policy. Even though the methodology received little feedback, when research commenced, a review of RCTs that overlapped with our research had been published.

Since our research was intended to provide a broader perspective, we advised shifting to analysing peer-reviewed literature reviews instead of findings from individual RCTs.

OUTCOME

The coalition had few amends for both the original and revised methodologies and zero amends on the tabulated data or narrative executive summary. Marked-up reference packs for both the tabulated data and summary were also provided.