PR-it was founded on the plain truth that it’s challenging at the best of times to find truly talented experts, let alone when you’re hard-pressed or working with a limited budget. Let’s face it, there’s been a talent drought in PR and communications (especially healthcare) since the industry practically began, and it’s only getting worse.

To address this industry-wide issue, PR-it’s mission is to curate a collective of experts who are the best of the best in their respective disciplines. Since all clients only get the A-team, we are incredibly discerning in who we invite to join our collective. In our eyes, it’s not enough to just be wildly talented, every expert has to also be reliable, intellectually curious, client-focused and always act with integrity.

By now you’re probably wondering how the heck we’re able to source all of these unicorns and have them at our disposal. There are a few reasons, but mainly, experts like working with PR-it because they have a high level of lifestyle flexibility and project diversity. We function like a resource pool which is how we’re able to staff projects on-demand with outstanding experts and flex with changing timelines and scopes.

We also have a very personalised approach to project matching. PR-it uses data cumulatively collected about each expert to find the most optimal project match for a client’s brief based on expertise, skills, work styles, geography and so on.

The most important thing to know is that our offering is very flexible. Our experts just want to do great work for interesting clients, so we’re not precious about whether your project is large or small.